Concept demo made by Nexibeo. This product does not exist yet. Co-create it with us
Win-loss research studioGet a free sample

For Product marketing leads at B2B vendors

Independent buyer evidence separated from sales team assumptions.

For product marketing leads at B2B vendors, turn consented buyer interviews and confirmed deal context into win-loss evidence report.

Start a pilotHow it works

The problem

Internal explanations of deals differ from buyers' actual reasons.

What you get

Win-loss evidence report.

Consented buyer interviews and confirmed deal context in, reviewed results out. People check what the AI drafts before anything reaches you.

Features

Everything the job needs, nothing it doesn't.

01Recruit willing buyers
02Prepare neutral questions
03Capture decision criteria
04Preserve contradictory views
05Compare segments
06Propose testable changes

How it works

From your files to approved results.

Research evidence workspace with reviewed deliverables.

  1. Agree the decision and research questions
  2. Define permitted sources or participants
  3. Collect evidence
  4. Code findings
  5. Compare supporting and contradictory material
  6. Review interpretations

Free sample

An anonymized buyer decision study.

Test USD 750-3,000 for one tightly bounded research question and evidence pack. Participant recruitment, specialist review and licensed data are separately scoped. Repeat tracking can become a retainer. Prices are hypotheses.

Start a pilot

This is a concept demo. The button goes to Nexibeo, where you can co-create this product.