Redesigning your website? Here are some important factors to consider before you embark on the journey

Internet is a powerful platform that has radically changed the way we do business. With growing number of internet users, a good website is a great way to promote your products or services. It also makes you accessible to your customers 24 x 7. But to draw in and engage your customers, your website must be quick to load, easy to navigate, rich in content and pleasing to the eye. If not, you are already losing business and revenue.

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10 Essential steps to an effective social media marketing strategy

In this digital era, social media marketing has become an essential tool for the success of any business. In the past few years, social media has changed the way businesses communicate with their customers and the general public. It has been seen that 27% of total time spent by people online is devoted to social media. This has made social media a powerful medium for brands and marketers to reach out to their customers.

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