E-commerce in Southeast Asia set to boom while China’s is getting over-saturated

Economically, Southeast Asia has long been overshadowed by the fast-developing giant China. Blinded by the e-commerce explosion in China, e-commerce players have been neglecting Southeast Asia which has been showing a promising growth in e-commerce as its internet and mobile penetration are growing rapidly. With a collective population of about 620 million that is almost half of China, Southeast Asia is fast becoming a hotbed for e-commerce providing tremendous opportunities for businesses while that of China is already saturated.

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