Economically, Southeast Asia has long been overshadowed by the fast-developing giant China. Blinded by the e-commerce explosion in China, e-commerce players have been neglecting Southeast Asia which has been showing a promising growth in e-commerce as its internet and mobile penetration are growing rapidly. With a collective population of about 620 million that is almost half of China, Southeast Asia is fast becoming a hotbed for e-commerce providing tremendous opportunities for businesses while that of China is already saturated.
As you know, a brand is not just a logo or a graphic symbol, it is the way people perceive you, it is the image people have in mind about your business. A brand helps you to connect emotionally with your consumers, promotes recognition and helps you to stand apart from your competition.