Content marketing is a word that is thrown around in many aspects of life, but few actually understand the concept. Just because you write an article or post a video does not mean that you will have success in content marketing. There are some things that you can do to ensure the success in this commonly misused venture.
Small businesses can greatly benefit from a video marketing campaign. Essentially, your business is reaching a vast amount of people in a sector that is quickly becoming more popular in terms of marketing than traditional television and media. The reason for this is the increase in Smartphones and other devices, and the demand to have information in a quickly accessible format (meaning that potential clientele do not want to read content but want to have a visual medium presented to them in order to make their purchasing decisions). Here are 5 reasons why video is key to for your small business.
Everything in this world can and will come under fire from another entity at some point. Many big name companies have recently been bashed for the content that is promoted on their site. One of the most notable is the recent scandal involving Coke. The scandal with Coke involved a clever way to promote their brand through content marketing that is still being talked about in a negative way.
Having a LinkedIn page is a great way to share content, attract your target audience, promote your brand and boost your business. However, this is possible only when people “follow” your company page. A big follower base means a lot of people know about your brand and see your updates. These followers will engage with your updates and share them within their own networks, increasing your reach.
Effective content marketing should be the goal of any business person in the days we live in. Where once we gained all of our information from newspapers and television ads, we now do it through the digital medium of computers and mobile devices. Practically everyone gains their daily information in this way and this trend is not soon to die out, so it is of the utmost of importance that you make content marketing a habit in your company.
Digital marketing is fast gaining importance as a successful business strategy and video marketing is a crucial component in it. However, even the top companies with successful in video marketing programs cite lack of an effective strategy as the most challenging obstacle to their continued success.
Content and marketing go hand in hand, but many times the marketing aspect of providing content to perspective customers trumps any effective content that would be seen. There was a time where customers were drawn into content with effective marketing strategies, but that time is over. People are unimpressed by low grade content that is filled with marketing ploys designed to lure the customer to the business’s website. A marketing strategy such as this will effectively run people off from reading your content. To effectively drive your content through marketing there are some things you need to do as a business owner.
The amount of small businesses worldwide is growing each and every year. Many small businesses make the mistake of not investing in content marketing. They believe that their success is not based on the content they produce, but the overall quality of the product they produce. Although it is very important that you advertise and market the quality of product, it is equally important that you attract people to that product and not just in your hometown.