Mobile has become an integral part of our lives leading to a fundamental change in how people consume media. Gone are the days when we spent some time online and our behavior as consumers was much predictable. This has been replaced with fragmented intermittent interactions throughout the day – texting someone, chatting with friends, checking out some product or service, activity on some social media network .
Cyber attacks on high-profile businesses has become almost a daily news. One of the common type of cyber attack is the Denial of Service or the DoS attack, and as the name implies, it renders the use of the online resource or service unavailable to its intended users. This is usually done by flooding the network with high volume traffic or sending such information that will trigger a crash. It deprives legitimate users such as account holders, employees or members from using the service.
As our attention spans are declining, marketers today have very little time to get consumers to engage with their content. Video is a smart way to get your message across to your audiences within a short time. A whopping 6 million hours of video are watched every month on YouTube alone.
It is the ultimate goal of any person in business to have their business is a success. Where once success was largely achieved through having the best traditional advertisement plan in order to drive business, it is now primarily based on driving traffic to your website. Unlike traditional advertising, SEO drives traffic to a site through strategies involving specific words within your content marketing. These key words drive traffic to your site for practically free and free advertising is a great way to increase your business’s visual presence and assist in increasing your earning ability. Although the proper SEO is not very difficult, there are some fundamentals that you need to know. Here they are.
Video marketing is increasing in its availability to reach people. That is why many individuals are jumping on the bandwagon and turning to video marketing as a means to bring in new customers and entertain the old ones. When embarking on such a journey it is important to have some knowledge into what you are doing. It is more so important to understand the mistakes that can ruin your campaign.
Return on Investment or ROI is a term that has long been used by investors and business people the world over. It is a means to gage exactly what you gain in exchange for your initial investment. This is mostly concerned with monetary forms of return, but when speaking about ROI in relation to content marketing it can mean both monetary as well as returns that have nothing to do with money.
Strategies are the way businesses get ahead of the competition. Business strategies have launched businesses in to the stratosphere of the market. Some have flown and some have fallen, but no matter what, a good business person goes into business with a strategy in mind. Video marketing is much the same way as a successful business strategy.