Big data is not a completely new concept, but 2015 was the first year that many of us came to the understanding of what the concept truly was about. It was the first year that we saw our search results change to be more in line to our interests. Like with all new endeavors we were able to see the highs and the lows throughout the year.
When you run the Facebook security checkup app, you have to wait for a while to get the results. But you don’t mind waiting because you think Facebook is doing a thorough check and will give you accurate results. Have you ever wondered if Facebook servers really take this long to pull the results? The answer is likely “no”.
You may be surprised to know that Facebook deliberately slows down the display of results so that the users assume it is really working hard to get them! A majority of users trust this new tool thinking that Facebook is taking very good care of them.