One of Facebook’s Secrets: Make your users wait (?!)

When you run the Facebook security checkup app, you have to wait for a while to get the results. But you don’t mind waiting because you think Facebook is doing a thorough check and will give you accurate results. Have you ever wondered if Facebook servers really take this long to pull the results? The answer is likely “no”.

You may be surprised to know that Facebook deliberately slows down the display of results so that the users assume it is really working hard to get them! A majority of users trust this new tool thinking that Facebook is taking very good care of them.

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