Online shopping has taken the world by storm. Where it was once fashionable to load the family up for a trip to the local mall, we are now able to skip the hustle and bustle of busy shopping malls for the comfort of our own homes and shop for anything we desire. What was originally thought of as a trend that would quickly die out has become one of the largest consumer industries in the world. It is estimated that approximately 80% of the world’s population engages in online shopping at some point in their lives and website owners have taken notice and made the process a lot easier.
It is certainly no secret that the issue of privacy is a large one. There is a growing number of identity theft cases that can vouch for it. People are now more than ever aware that their identities are at risk no matter what they do, yet the online consumer trend is at its highest numbers ever and growing with each and every year. Big data is now being collected by every large corporation throughout the world in attempts to drive traffic to their sites and ultimately increase sales for the betterment of the company. The thought of having their identities jeopardized and prized personal information compromised is something that most people consider a thing of the past, but the big brother aspect of humanity where the government can see your every move is definitely something that is within the realm of possibilities.
Throughout time there have been large corporations and enterprises that have worked to make their name in the mouths of consumers everywhere. It is seemingly easy for these large businesses to do this because of their vast amounts of resources available at a moment’s notice. They need not fear going under because of their sheer size and their consumer’s dependence on their products. The smaller companies do not have it so easy, but a select few start up big data companies are making a significant impact on these large enterprises and making a name for themselves in their own right.