Online shopping has taken the world by storm. Where it was once fashionable to load the family up for a trip to the local mall, we are now able to skip the hustle and bustle of busy shopping malls for the comfort of our own homes and shop for anything we desire. What was originally thought of as a trend that would quickly die out has become one of the largest consumer industries in the world. It is estimated that approximately 80% of the world’s population engages in online shopping at some point in their lives and website owners have taken notice and made the process a lot easier.
It is certainly no secret that the issue of privacy is a large one. There is a growing number of identity theft cases that can vouch for it. People are now more than ever aware that their identities are at risk no matter what they do, yet the online consumer trend is at its highest numbers ever and growing with each and every year. Big data is now being collected by every large corporation throughout the world in attempts to drive traffic to their sites and ultimately increase sales for the betterment of the company. The thought of having their identities jeopardized and prized personal information compromised is something that most people consider a thing of the past, but the big brother aspect of humanity where the government can see your every move is definitely something that is within the realm of possibilities.
Throughout time there have been large corporations and enterprises that have worked to make their name in the mouths of consumers everywhere. It is seemingly easy for these large businesses to do this because of their vast amounts of resources available at a moment’s notice. They need not fear going under because of their sheer size and their consumer’s dependence on their products. The smaller companies do not have it so easy, but a select few start up big data companies are making a significant impact on these large enterprises and making a name for themselves in their own right.
Big data is not a completely new concept, but 2015 was the first year that many of us came to the understanding of what the concept truly was about. It was the first year that we saw our search results change to be more in line to our interests. Like with all new endeavors we were able to see the highs and the lows throughout the year.
The world of content marketing is changing. Apart from the products you are offering, the customers want to know what benefits they are going to get. The traditional product marketing has given way to marketing with a human touch. Brands that connect with their audience in more meaningful ways do more business because people that engage more, purchase more.
Mobile has become an integral part of our lives leading to a fundamental change in how people consume media. Gone are the days when we spent some time online and our behavior as consumers was much predictable. This has been replaced with fragmented intermittent interactions throughout the day – texting someone, chatting with friends, checking out some product or service, activity on some social media network .
Cyber attacks on high-profile businesses has become almost a daily news. One of the common type of cyber attack is the Denial of Service or the DoS attack, and as the name implies, it renders the use of the online resource or service unavailable to its intended users. This is usually done by flooding the network with high volume traffic or sending such information that will trigger a crash. It deprives legitimate users such as account holders, employees or members from using the service.
As our attention spans are declining, marketers today have very little time to get consumers to engage with their content. Video is a smart way to get your message across to your audiences within a short time. A whopping 6 million hours of video are watched every month on YouTube alone.
It has happened to us all. We receive a suspicious email or get a notice that something is not right with our computer. These notices and suspect emails occur all the time and it can be very difficult to tell if the message is legitimate or a virus just waiting in the wings to attack your computer. Countless websites also contain these hidden viruses or malware programs and upon visiting the site your computer can come under attack. The results can be devastating.
Small businesses can greatly benefit from a video marketing campaign. Essentially, your business is reaching a vast amount of people in a sector that is quickly becoming more popular in terms of marketing than traditional television and media. The reason for this is the increase in Smartphones and other devices, and the demand to have information in a quickly accessible format (meaning that potential clientele do not want to read content but want to have a visual medium presented to them in order to make their purchasing decisions). Here are 5 reasons why video is key to for your small business.