The most important objective for any business website is that it should be attractive, clear, consistent and user friendly with good functionality and easy-to-follow navigation. When it comes to government websites in the US, a country that hosts some of the top tech companies in the world, you’d think that they would be the most ideal and optimal websites. But sadly, that is not the case. When American people try to access government services websites they face a lot of problems due to inconsistency in design and interaction patterns as also confusing navigation, all of which contribute towards a poor user experience, causing frustration.
In this dynamic digital world, web design trends are constantly changing. Most trends that were considered cool a few years ago have now become boring and outdated while some trends like responsive web design and scrolling are still going strong. New trends based on latest technology and focusing on user experience and customization are coming up as well.
As you know, a brand is not just a logo or a graphic symbol, it is the way people perceive you, it is the image people have in mind about your business. A brand helps you to connect emotionally with your consumers, promotes recognition and helps you to stand apart from your competition.
Until a few years ago, businesses struggled to understand how effective their social media marketing efforts were because there was no way to measure and analyze data. Then came the analytics tools that helped them with it and companies began to rely heavily on these social media analytics tools to analyze customer behavior and base their marketing strategies on it.
Internet is a powerful platform that has radically changed the way we do business. With growing number of internet users, a good website is a great way to promote your products or services. It also makes you accessible to your customers 24 x 7. But to draw in and engage your customers, your website must be quick to load, easy to navigate, rich in content and pleasing to the eye. If not, you are already losing business and revenue.
In this multi-screen world where people are increasingly using different devices to accomplish their tasks throughout the day, how do you deliver content to your consumers so that they get an optimum viewing experience? The answer is Responsive Web Design.
Increased internet and mobile usage over the last few years has had a tremendous impact on the web designing landscape. Some spectacular trends have emerged and helped the industry to evolve. Web designers and developers have to constantly remain on their toes to adapt to the rapid changes happening in the field of web design.