US Web Design Standards: Offering a clear and consistent user experience across websites

The most important objective for any business website is that it should be attractive, clear, consistent and user friendly with good functionality and easy-to-follow navigation. When it comes to government websites in the US, a country that hosts some of the top tech companies in the world, you’d think that they would be the most ideal and optimal websites. But sadly, that is not the case. When American people try to access government services websites they face a lot of problems due to inconsistency in design and interaction patterns as also confusing navigation, all of which contribute towards a poor user experience, causing frustration.

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Redesigning your website? Here are some important factors to consider before you embark on the journey

Internet is a powerful platform that has radically changed the way we do business. With growing number of internet users, a good website is a great way to promote your products or services. It also makes you accessible to your customers 24 x 7. But to draw in and engage your customers, your website must be quick to load, easy to navigate, rich in content and pleasing to the eye. If not, you are already losing business and revenue.

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