Your website is the main pillar on which rests your entire digital marketing plan. Having an awesome website and a strong online presence is vital for your business. That’s why it is important for you to know what goes into creating a website that will enhance your brand value and give you a good return on investment.
The most important objective for any business website is that it should be attractive, clear, consistent and user friendly with good functionality and easy-to-follow navigation. When it comes to government websites in the US, a country that hosts some of the top tech companies in the world, you’d think that they would be the most ideal and optimal websites. But sadly, that is not the case. When American people try to access government services websites they face a lot of problems due to inconsistency in design and interaction patterns as also confusing navigation, all of which contribute towards a poor user experience, causing frustration.
Internet is a powerful platform that has radically changed the way we do business. With growing number of internet users, a good website is a great way to promote your products or services. It also makes you accessible to your customers 24 x 7. But to draw in and engage your customers, your website must be quick to load, easy to navigate, rich in content and pleasing to the eye. If not, you are already losing business and revenue.
In this multi-screen world where people are increasingly using different devices to accomplish their tasks throughout the day, how do you deliver content to your consumers so that they get an optimum viewing experience? The answer is Responsive Web Design.
In this hyper-connected world, digital marketing is gaining tremendous importance. Most companies are making effective use of digital media for their business growth. However, lack of alignment between the Marketing department and the IT guys many times becomes the biggest obstacle in reaching out to consumers.