Big Data Tools Working to Empower the Consumer

Online shopping has taken the world by storm. Where it was once fashionable to load the family up for a trip to the local mall, we are now able to skip the hustle and bustle of busy shopping malls for the comfort of our own homes and shop for anything we desire. What was originally thought of as a trend that would quickly die out has become one of the largest consumer industries in the world. It is estimated that approximately 80% of the world’s population engages in online shopping at some point in their lives and website owners have taken notice and made the process a lot easier.

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10 Brilliant marketing stunts to put your startup / business on the map

Using video to create your brand is a fundamental strategy for the start-up company. Startups generally do not have a defined brand and therefore creating a marketing stunt will generate views and shares which can help to define that branding. With proper strategic PR in place it is quite possible for a business to develop into a social superstar in a matter of weeks. Here are 10 marketing stunts which caused great success for various startups and the methodology which can work for your business.

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E-commerce in Southeast Asia set to boom while China’s is getting over-saturated

Economically, Southeast Asia has long been overshadowed by the fast-developing giant China. Blinded by the e-commerce explosion in China, e-commerce players have been neglecting Southeast Asia which has been showing a promising growth in e-commerce as its internet and mobile penetration are growing rapidly. With a collective population of about 620 million that is almost half of China, Southeast Asia is fast becoming a hotbed for e-commerce providing tremendous opportunities for businesses while that of China is already saturated.

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