4 Essentials for Video Marketing Success: the things you need to build a great YouTube Channel

Every year the VidCon gathers internet video producers to discuss different strategies in bringing video marketing to their businesses. This year Orabrush has provided the 4Cs essential to building a successful YouTube marketing channel. By focusing on these 4 Cs business is more apt to see a tremendous increase in their views and subscribers.

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Help I’m on the Google Blacklist, what to do? We have the answers

Thousands of websites are being blacklisted by Google every day. Your site getting blacklisted by Google is one of the worst things that can happen to you. If Google detects malware on your site, it gets blacklisted and visitors to your site will see a big warning saying this site might harm your computer. Apart from the public shame, this will also greatly harm your online business as you will be losing a lot of traffic. You can request Google to review your site only after you have resolved the security issues.

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12 reasons to have great video content on your website

Since its launch in 2005, YouTube’s popularity has grown dramatically, making it the second largest search engine after Google. It has over a billion users watching millions of hours of videos every day.  Businesses can leverage this incredible opportunity and use online videos to promote their brand.

Videos are a great way to introduce your company, brand and products or services to the people. Video on your website will immediately capture viewers’ attention and keep them engaged, making them stay for a longer period of time on your site. Longer dwell time on a site improves its search ranking. Also, Google SERPs prioritize video content. Perhaps that’s one of the reasons why last few years have seen an explosion in the use of online videos as a marketing tool by businesses.

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What is a secure (HTTPS/SSL) website connection?

Hacking has become a common phenomenon on the internet and the risk of your sensitive information being stolen has never been greater. You therefore need a secure connection to protect your website and your sensitive user data. If you are already using the HTTP protocol, you need to migrate to the secure HTTPS protocol to protect your information being stolen from hackers.

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Why has my website been hacked?

Tens of Thousands of websites are being blacklisted every day, most of whom are legitimate businesses but they get blacklisted because they have been hacked and have malicious codes injected in them.  When you find out your website has been hacked, the first question that pops into your mind is – Why would anyone want to hack my website?

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The Importance of good Video Content

It is no secret that websites with videos perform better compared to those having text pages. Brands are incorporating video content into their online marketing strategies and video is fast becoming a valuable SEO tool. Search engines are now placing more importance on quality content rather than keyword optimization. Video content is getting more priority in Google search results and has 50 times more chance of ranking higher than text pages.

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Why content marketing is different for every business

When you plan for an online marketing campaign for your business, the most important thing you need to consider is what content you will offer to your target audience to draw them to your brand. As they say, “Content is the King” and interesting, high-quality content shared with your consumers will go a long way in growing sales and consequently your ROI.

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The top 5 video marketing trends that will increase your ROI

Social Video is a digital video that can be shared through social media. A social video can convey a powerful message to its viewers on social networks and has therefore become a popular marketing tool in recent times.

Research says that 1/4th of world’s total population i.e. about 1.7 billion people use social media. Every 60 seconds, over 5 million videos are viewed on YouTube, 293K statuses are updated on Facebook, 433K tweets are posted on Twitter, 4.7 million posts are uploaded on Tumblr and 277K photos are posted on Snapchat. Another survey has also found that the speed with which social videos are shared has almost doubled in the past 12 months.

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