As our attention spans are declining, marketers today have very little time to get consumers to engage with their content. Video is a smart way to get your message across to your audiences within a short time. A whopping 6 million hours of video are watched every month on YouTube alone.
Video marketing is increasing in its availability to reach people. That is why many individuals are jumping on the bandwagon and turning to video marketing as a means to bring in new customers and entertain the old ones. When embarking on such a journey it is important to have some knowledge into what you are doing. It is more so important to understand the mistakes that can ruin your campaign.
Strategies are the way businesses get ahead of the competition. Business strategies have launched businesses in to the stratosphere of the market. Some have flown and some have fallen, but no matter what, a good business person goes into business with a strategy in mind. Video marketing is much the same way as a successful business strategy.
Video marketing is new to many companies, but it is increasingly popular and for very good reason. People by nature are visual. We can read an article and gain access to the information, but there are more people that pertain more to the visual aspects of life and therefore video marketing is an amazing tool for anyone looking to market their company to vast numbers of customers. That sums up practically every business owner in the world, so it is safe to assume that video marketing is one of those rare aspects of business that can have a significant positive affect no matter what type of business you may be in and the size of your business does not diminish the effects of video marketing either.
There was a time where video marketing was not part of the business model, but as people become more and more dependent on videos that entertain and inform them and less dependent on the written word for their information video marketing is something that every business needs to take notice of. The importance of video marketing is not limited to merely sticking a video on YouTube and hoping that you get enough hits for viral status. One of the most important mediums for video marketing is within the realm of Facebook.
When it comes to video sharing and media, one of the primary platforms which comes to mind is YouTube. YouTube which was founded Febuary 14th, 2005 has seen tremendous advances since it was created in 1997. The creation of the website was the work of college students who wanted to (according to internet lore) see the boob shot of Janet Jackson from the superbowl. When the founders realized that they could not send video links via email, YouTube began to be formulated. However it was not until 2005 that the company really started to see advancements and it was not until the company was sold in 2009 to Google for $2.1 Billion dollars that it became the iconic standard for video sharing and social media.
The popularity of visual marketing is an ever rising trend in the internet world. As more and more people demand to have something which stimulates the senses the video marketing realm has boomed. The reason that video marketing has become so effective is quite simple. Small businesses which cannot afford to have the “traditional” means of broadcasting (that being television and radio) can produce the same results through free websites such as Youtube and Gmail. Here is how your small business can do the same.
With the increase in information via internet, many universities and small businesses are venturing out into the educational realm of video production. Video marketing in educational sectors has shown to be very popular in various universities, especially in those which are merging from the traditional campus to the online courses and live events. Where a business can profit from such is in delivering information to those which do not want to take on the whole course load of a university but want to gain the knowledge and skill sets to perform a certain craft, service, or skill.
It is no secret that our lives are largely spent online. There are very few people that do not engage in some type of online experience every day. Whether you check your Facebook, email, or use a search engine throughout the day you likely do not have a day pass where you use the internet in some form or fashion.
Small businesses can greatly benefit from a video marketing campaign. Essentially, your business is reaching a vast amount of people in a sector that is quickly becoming more popular in terms of marketing than traditional television and media. The reason for this is the increase in Smartphones and other devices, and the demand to have information in a quickly accessible format (meaning that potential clientele do not want to read content but want to have a visual medium presented to them in order to make their purchasing decisions). Here are 5 reasons why video is key to for your small business.