One of Facebook’s Secrets: Make your users wait (?!)

When you run the Facebook security checkup app, you have to wait for a while to get the results. But you don’t mind waiting because you think Facebook is doing a thorough check and will give you accurate results. Have you ever wondered if Facebook servers really take this long to pull the results? The answer is likely “no”.

You may be surprised to know that Facebook deliberately slows down the display of results so that the users assume it is really working hard to get them! A majority of users trust this new tool thinking that Facebook is taking very good care of them.

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10 absolutely brilliant video marketing campaigns you’ll love watching

The world of content marketing is changing. Apart from the products you are offering, the customers want to know what benefits they are going to get. The traditional product marketing has given way to marketing with a human touch. Brands that connect with their audience in more meaningful ways do more business because people that engage more, purchase more.

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Facebook Micro Moments and how Video Marketers can capitalize on them

Mobile has become an integral part of our lives leading to a fundamental change in how people consume media. Gone are the days when we spent some time online and our behavior as consumers was much predictable. This has been replaced with fragmented intermittent interactions throughout the day – texting someone, chatting with friends, checking out some product or service, activity on some social media network .

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SEO Fundamentals: How to Drive Traffic to Your Content Through SEO

It is the ultimate goal of any person in business to have their business is a success. Where once success was largely achieved through having the best traditional advertisement plan in order to drive business, it is now primarily based on driving traffic to your website. Unlike traditional advertising, SEO drives traffic to a site through strategies involving specific words within your content marketing. These key words drive traffic to your site for practically free and free advertising is a great way to increase your business’s visual presence and assist in increasing your earning ability. Although the proper SEO is not very difficult, there are some fundamentals that you need to know. Here they are.

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Video Marketing Flops: Mistakes not to Make in your Video Marketing Campaign

Video marketing is increasing in its availability to reach people. That is why many individuals are jumping on the bandwagon and turning to video marketing as a means to bring in new customers and entertain the old ones. When embarking on such a journey it is important to have some knowledge into what you are doing. It is more so important to understand the mistakes that can ruin your campaign.

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How ROI Works for Content Marketing

Return on Investment or ROI is a term that has long been used by investors and business people the world over. It is a means to gage exactly what you gain in exchange for your initial investment. This is mostly concerned with monetary forms of return, but when speaking about ROI in relation to content marketing it can mean both monetary as well as returns that have nothing to do with money.

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Thought Leadership and Content Marketing

Understanding how to lead people is how we get ahead in the world we live in. In order to successfully manage people you have to know how they think. That is the point of thought leadership. Thought leadership goes hand in hand with successful content marketing. You have to know how to reach your audience and convey your thoughts successfully in order to be a true success in any field you inhabit. Here are some key ways that you can achieve both great thought leadership and content marketing.

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Video Marketing: An Obvious Marketing Choice

Video marketing is new to many companies, but it is increasingly popular and for very good reason. People by nature are visual. We can read an article and gain access to the information, but there are more people that pertain more to the visual aspects of life and therefore video marketing is an amazing tool for anyone looking to market their company to vast numbers of customers. That sums up practically every business owner in the world, so it is safe to assume that video marketing is one of those rare aspects of business that can have a significant positive affect no matter what type of business you may be in and the size of your business does not diminish the effects of video marketing either.

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