One of Facebook’s Secrets: Make your users wait (?!)

When you run the Facebook security checkup app, you have to wait for a while to get the results. But you don’t mind waiting because you think Facebook is doing a thorough check and will give you accurate results. Have you ever wondered if Facebook servers really take this long to pull the results? The answer is likely “no”.

You may be surprised to know that Facebook deliberately slows down the display of results so that the users assume it is really working hard to get them! A majority of users trust this new tool thinking that Facebook is taking very good care of them.

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10 absolutely brilliant video marketing campaigns you’ll love watching

The world of content marketing is changing. Apart from the products you are offering, the customers want to know what benefits they are going to get. The traditional product marketing has given way to marketing with a human touch. Brands that connect with their audience in more meaningful ways do more business because people that engage more, purchase more.

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Facebook Micro Moments and how Video Marketers can capitalize on them

Mobile has become an integral part of our lives leading to a fundamental change in how people consume media. Gone are the days when we spent some time online and our behavior as consumers was much predictable. This has been replaced with fragmented intermittent interactions throughout the day – texting someone, chatting with friends, checking out some product or service, activity on some social media network .

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What is Content Marketing exactly?

Content marketing has become a buzz word among people in every business industry. The word is thrown around by many, but actually understood by very few. Content marketing is far more than writing an article and posting it to the site. To truly understand what content marketing is you have to understand where it comes from. Content marketing comes from thought leadership and is quickly being known as the best ways to ensure that your business drives internet support from current and new customers alike.

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A Comprehensive Guide to Strategic Content Planning

Today, content marketing has become a key component of digital marketing strategy for any business. It has also gained importance for SEO as it increases your site’s ranking and helps you to build and engage a large audience as well.

Content marketing is a marketing approach that focuses on creating and sharing valuable and relevant content with consumers to help them make their buying decisions. Its main aim is to attract and engage customers and persuade them to buy your products or services. But before you put your content marketing strategy into action, you need proper content planning.

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41 Stats and Facts about content marketing you should know, including a complete guide to strategic content planning

Content Marketing is the most crucial aspect of digital media marketing and has gained tremendous importance in recent years. In this rapidly evolving digital world, content marketing is the key to connect, interact and develop relationships with your consumers. Great content marketing will provide a great customer experience leading to higher conversions and revenues. No wonder content is called the king.

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11 Online Practices that Businesses must Avoid

The primary objective of any digital marketing campaign is to establish a strong online presence focusing on your brand and your company’s values and vision. To be effective, your website must offer an ideal user experience to the visitors. Anything in your website that interrupts a smooth and seamless user experience will drive them away from your site.

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The most common mistakes professional service providers make in online marketing

We all agree that website plays a crucial role in marketing professional services. If anyone is thinking of using the professional services of say an attorney or a doctor, they will first check out their website and do some research. Several professional service providers still have their old website which they haven’t updated in years. Some sites still have the Latin ‘Loren Ipsum’ filler text because they haven’t yet gotten around to replacing it with the actual copy. The outdated flashing text and overflowing content in the home page are enough to put off any visitor.

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Quizzes! The new online marketing opportunities

We all know that one of the best ways to reach and engage your potential customers is online content marketing. If your content goes viral, it spreads like wildfire and creates a massive audience attention, taking you much higher above your competition. Although one can’t say for sure that a particular content will go viral, some approaches are fairly certain to get shared by users with their friends. An Online quizz is one of them.

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