Online shopping has taken the world by storm. Where it was once fashionable to load the family up for a trip to the local mall, we are now able to skip the hustle and bustle of busy shopping malls for the comfort of our own homes and shop for anything we desire. What was originally thought of as a trend that would quickly die out has become one of the largest consumer industries in the world. It is estimated that approximately 80% of the world’s population engages in online shopping at some point in their lives and website owners have taken notice and made the process a lot easier.
It is certainly no secret that the issue of privacy is a large one. There is a growing number of identity theft cases that can vouch for it. People are now more than ever aware that their identities are at risk no matter what they do, yet the online consumer trend is at its highest numbers ever and growing with each and every year. Big data is now being collected by every large corporation throughout the world in attempts to drive traffic to their sites and ultimately increase sales for the betterment of the company. The thought of having their identities jeopardized and prized personal information compromised is something that most people consider a thing of the past, but the big brother aspect of humanity where the government can see your every move is definitely something that is within the realm of possibilities.
Throughout time there have been large corporations and enterprises that have worked to make their name in the mouths of consumers everywhere. It is seemingly easy for these large businesses to do this because of their vast amounts of resources available at a moment’s notice. They need not fear going under because of their sheer size and their consumer’s dependence on their products. The smaller companies do not have it so easy, but a select few start up big data companies are making a significant impact on these large enterprises and making a name for themselves in their own right.
Big data is not a completely new concept, but 2015 was the first year that many of us came to the understanding of what the concept truly was about. It was the first year that we saw our search results change to be more in line to our interests. Like with all new endeavors we were able to see the highs and the lows throughout the year.
When you run the Facebook security checkup app, you have to wait for a while to get the results. But you don’t mind waiting because you think Facebook is doing a thorough check and will give you accurate results. Have you ever wondered if Facebook servers really take this long to pull the results? The answer is likely “no”.
You may be surprised to know that Facebook deliberately slows down the display of results so that the users assume it is really working hard to get them! A majority of users trust this new tool thinking that Facebook is taking very good care of them.
The world of content marketing is changing. Apart from the products you are offering, the customers want to know what benefits they are going to get. The traditional product marketing has given way to marketing with a human touch. Brands that connect with their audience in more meaningful ways do more business because people that engage more, purchase more.
Mobile has become an integral part of our lives leading to a fundamental change in how people consume media. Gone are the days when we spent some time online and our behavior as consumers was much predictable. This has been replaced with fragmented intermittent interactions throughout the day – texting someone, chatting with friends, checking out some product or service, activity on some social media network .
Cyber attacks on high-profile businesses has become almost a daily news. One of the common type of cyber attack is the Denial of Service or the DoS attack, and as the name implies, it renders the use of the online resource or service unavailable to its intended users. This is usually done by flooding the network with high volume traffic or sending such information that will trigger a crash. It deprives legitimate users such as account holders, employees or members from using the service.
As our attention spans are declining, marketers today have very little time to get consumers to engage with their content. Video is a smart way to get your message across to your audiences within a short time. A whopping 6 million hours of video are watched every month on YouTube alone.
It is the ultimate goal of any person in business to have their business is a success. Where once success was largely achieved through having the best traditional advertisement plan in order to drive business, it is now primarily based on driving traffic to your website. Unlike traditional advertising, SEO drives traffic to a site through strategies involving specific words within your content marketing. These key words drive traffic to your site for practically free and free advertising is a great way to increase your business’s visual presence and assist in increasing your earning ability. Although the proper SEO is not very difficult, there are some fundamentals that you need to know. Here they are.