Journalist relevance research

Buyer

Small PR agencies planning specialist announcements

Problem

Media lists contain reporters with little topical relevance.

Format

Transparent opportunity matching and shortlist platform

Also fits

Writers; Executives and Strategy; Sales

USP

Recent article evidence supports every proposed media match.

The product

Key screens: Reporter shortlist, article evidence, pitch notes. Open with a filterable opportunity feed and clear fit explanations. Each profile shows source evidence, eligibility conditions and missing information. Keep saved, rejected and needs-review states. Include a deadline or next-action view without hiding the basis of recommendations. In this product, the first view is reporter shortlist, followed by article evidence and pitch notes.

Core functionality

1. Define announcement themes.
2. Review published coverage.
3. Explain relevance.
4. Record publication dates.
5. Flag weak matches.
6. Draft contextual pitch angles.

Customer workflow

Define buyer-selected criteria, gather authorized opportunity information, apply explicit eligibility rules, propose matches with evidence, let the user review uncertain conditions, save a shortlist and track the resulting conversations or applications. Start with recent published work and client announcement brief and finish with evidence-backed media research list.

AI and human review

Extract criteria, normalize opportunity descriptions and explain possible fit. Use explicit rules for hard requirements. Do not invent missing eligibility facts or represent a suggested match as a verified qualification.

What the customer puts in

Recent published work and client announcement brief

What the customer gets

Evidence-backed media research list

Accounts and administration

Editable criteria, dated sources, eligibility evidence, missing-data flags, saved shortlists, rejection reasons, deadline alerts and owner follow-up.

MVP scope

Begin with small PR agencies planning specialist announcements and one recurring use case. Build the first two modules: define announcement themes; review published coverage. Provide operator assistance for the third module: explain relevance. Deliver evidence-backed media research list through a manual review queue. Perform other necessary full-scope functions manually during the pilot. Include all applicable access, accuracy and professional-review controls from the start.

After the MVP is validated

After paid pilots establish value, automate the remaining modules: record publication dates; flag weak matches; draft contextual pitch angles. Add one validated source integration, reusable customer configuration and recurring delivery. Expand to additional teams, document formats or languages only after testing the new scope.

Build dependencies

Current source information, explicit eligibility rules, entity identity checks and inspectable fit reasoning. Sparse evidence limits match quality.

Integrations and data access

Approved company facts, permitted media sources and publication workflows. Permitted opportunity feeds, customer profiles, calendars and CRM exports. Keep initial outreach or applications as user-reviewed drafts. These are candidate integration categories, not verified supported connectors.

Defensibility

A maintained niche opportunity dataset and documented relevance feedback, supported by relationships with the intended buyer community. For this idea, build around recent article evidence supports every proposed media match. This advantage requires execution and accumulated customer trust; the base model alone is not a defensible asset.

Alternatives and positioning

Manual research, directories, generic databases, referrals and existing opportunity marketplaces. Differentiate on this specific proposed advantage: recent article evidence supports every proposed media match. Test it against the buyer's current method on the same task. Competitor coverage and uniqueness have not been established.

Revenue model and test pricing

Test USD 150-600 monthly for one narrow opportunity feed, or USD 750-2,500 for a bespoke researched shortlist. Price manual verification and custom research explicitly. These are pricing hypotheses.

Main delivery costs

Source collection, profile updates, entity resolution, eligibility verification, analyst research and customer feedback review.

Marketing message to test

Journalist relevance research for small PR agencies planning specialist announcements. Recent article evidence supports every proposed media match. Demonstrate the claim through a small journalist shortlist with article-level justification.

Acquisition channels

PR practitioner communities

Lead magnet

A small journalist shortlist with article-level justification

The first 30 days of marketing

1. Week 1: interview five prospective buyers in this segment: small PR agencies planning specialist announcements. Ask to see a recent example of the problem and their current process.
2. Week 2: prepare this demonstration using authorized or synthetic material: a small journalist shortlist with article-level justification.
3. Week 3: present it through PR practitioner communities and seek one narrowly scoped paid pilot.
4. Week 4: review verified relevance, useful pitch conversations, total delivery effort and a concrete renewal decision before increasing scope.

Paid pilot and validation

Produce a small shortlist and ask the buyer to verify fit independently. Record why each option is accepted or rejected and whether it leads to a useful next step. Review missed eligible options too. For this idea, use recent published work and client announcement brief and evaluate evidence-backed media research list. Agree success thresholds with the buyer before starting; collect a baseline for verified relevance, useful pitch conversations. A positive signal is payment and repeat use with acceptable quality and delivery cost, not a favorable demo reaction alone.

Success metrics

Verified relevance, useful pitch conversations

Retention and expansion

Refresh opportunity profiles, improve criteria from accepted and rejected matches, and offer deeper verification for shortlisted options.

Operating controls and limitations

Verify public facts and quotations. Keep publication authority explicit and preserve the original context behind media and reputation findings. Validate source access and reviewer availability during the pilot. Maintain customer-level access, data deletion controls and a record of final approvals.

Investment indication

What it would take to build, from a first MVP to the full product. A planning range to start the conversation, not a quote. Running costs (model usage, hosting, reviewer hours) come on top.

Brand style (concept)