Complete programmatic media buying capabilities for campaigns at any scale.
This undisclosed client wants to change the way marketers of all shapes and sizes are buying media and interacting with consumer data.
About the Advertising platform
We’re creating a powerful, design-focused platform that seamlessly blends user experience and technical capability for buying media.
Deliverables
Campaign Management & Planning
Flexible, Transparent Reporting
Integrate real-time bidding (RTB) by executing data-driven ad campaigns at any scale across display, video, mobile and social mediums
Analyze your audiences to identify valuable segments and instantly build targeted audiences.
Current situation
The platform is currently in development and set to release 2 to 3 months from now.
“We’re a group of marketers with years of experience in the add buying industry. We created a vision to simplify this industry. Together with Nexibeo we’re developing the platform. We had to choose between hiring freelancers, an agency or starting a team ourselves. After the first 2 meetings with Nexibeo our decision was clear. We didn’t have any regrets since that.”
Codename: Katana (in development), Samuel J, CEO
The team
Codename: Katana (in development)'s Team Formation
1 Product/Project manager
2 Team lead / software architect.
3 Developers
1 Database specialist
1 Infrastructure manager
1 UX/UI Designer
2 QA Specialists