
Fresh Route Coordinator
A fully automated coordination layer that turns a logistics business into a self-running morning routine.
- For
- Market gardeners with a van
- Solves
- Farmers harvest without knowing who will buy and waste resources driving half empty trucks.
- Delivers
- Live catalogue, delivery route sheet and sold inventory list
- Built in
- 10 days of creation time, MVP in 2 days
- Investment
- $5,500 for the MVP, $16,500 for the full product
- Run it
- Inside your business, or as part of your offer to clients
What it does
For market gardeners, turn daily harvest photos and local demand into a live delivery route and sold inventory, and the problem it addresses.
- Identify crop and grade via photo.
- Set dynamic pricing based on freshness.
- Cluster orders by neighbourhood.
- Generate shortest delivery loop.
- Handle voice reorders and substitutions.
- Print or speak route instructions.
What goes in, what comes out
- Daily harvest photographs
- Crop varieties
AI drafts, people review. Operational coordination portal.
- Live catalogue
- Delivery route sheet
- Sold inventory list
How it works
The workflow
- InStart with
Daily harvest photographs and crop varieties
- 1
Capture harvest
- 2
Identify and price items
- 3
View live orders
- 4
Generate route
- 5
Pack by stop
- 6
Deliver
- OutFinish with
Live catalogue, delivery route sheet and sold inventory list
AI does the heavy lifting, people stay in charge
Use computer vision to recognise and grade produce from photos. Use routing algorithms to optimise collection and drop off loops. Use voice agents to handle customer reorders and substitutions. A farmer confirms the harvest grade and pricing before the route is generated.
What your team sees
Key screens: Harvest capture, live catalogue, route planner. Use a camera interface for crop identification, a grid view for neighbourhood orders, and a map view for the delivery loop. Display real time inventory levels and order status. In this product, the first view is harvest capture, followed by live catalogue and route planner.
Accounts and administration
Farmer accounts, order history, route versions, approval states, inventory audit trail and delivery status tracking.
Integrations and data access
Local Facebook groups for household invitations and basic payment gateways.
How we build it
We build with our own AI software development factory, so most implementations take days to a few weeks of creation time, not months. You see working software at every step, and exact timing depends on availability.
- 1
Scoping call
Day 1Thirty minutes on your process, your data and how you want to run it: for your own team, or for your clients. You get a fixed scope and price for the MVP.
- 2
MVP
2 daysOne buyer segment, one recurring use case. Manual review in the loop. Built by our AI software factory.
- 3
Paid pilot
3 daysAccounts, roles, review states, audit trail and the first integration, hardened for two to three paying pilot customers.
- 4
Full product
5 daysSelf-serve onboarding, billing, monitoring and the wider integration set.
- 5
Run and improve
MonthlyWe host, monitor and improve it for a fixed monthly fee, or hand it over to your team. How the retainer works.
Why we start with an MVP
An MVP, or minimum viable product, is the smallest version that your users can actually work with. It is not a cheap version of the full solution. It is a test, built to answer the questions that decide whether the rest is worth building.
- Pick the riskiest assumption. Here: will market gardeners with a van use it to solve "farmers harvest without knowing who will buy and waste resources driving half empty trucks"?
- Build only what tests it. One team, one use case, a few core modules. People do the rest by hand for now.
- Run a paid pilot. Run a pilot with one market gardener to prove zero waste and increased revenue compared to wholesale prices.
- Measure, then decide. Track percentage of harvest sold and reduction in transport costs. Then expand, change course or stop, with evidence instead of opinions.
MVP scope for this solution. One market gardener, one neighbourhood, thirty households invited via local group. The farmer photographs six crop types each morning. A single retrieval augmented generation agent writes the catalogue, confirms orders, and prints a route sheet. No app to install. No inventory dashboard. Just a photo, a list, and a drive.
After the MVP. Route density increases and neighbouring farms join the standby network to ensure catalogue fullness.
What the build depends on. Computer vision libraries, routing algorithms and voice generation APIs.
Investment
A planning range to start the conversation, not a quote. You pay per phase, so you can stop after the MVP.
- Phase 1
MVP
One buyer segment, one recurring use case. Manual review in the loop.
- Phase 2
Paid pilot
Accounts, roles, review states, audit trail and the first integration, hardened for two to three paying pilot customers.
- Phase 3
Full product
Self-serve onboarding, billing, monitoring and the wider integration set.
Indicative total, MVP to full product$16,50010 days of creation time · start with the MVP from $5,500
Running costs per month
A rough indication of monthly hosting and AI model costs once it is live, not tested. Real costs depend on usage, file sizes and the models chosen.
| Stage | Hosting and infrastructure | AI usage | Total per month |
|---|---|---|---|
| MVP and paid pilotabout 3 customers | $30–$60 | $40–$90 | $70–$150 |
| Full productabout 50 customers | $110–$210 | $280–$560 | $390–$770 |
Run it or resell it
For your own team
Market gardeners with a van run it inside the business: daily harvest photographs and crop varieties in, live catalogue, delivery route sheet and sold inventory list out, reviewed by your people.
As part of your offer
Agencies, consultancies and software companies can offer it to their own clients under their brand. We build and maintain it; you sell and deliver it.
Your brand, or this one
Run it under your own brand, or start from this concept style.
- primary
#3f2791 - accent
#9ec954 - surface
#e7e4f1 - ink
#22201e
- Headings
- Sora
- Text
- Work Sans
- Voice
- Calm, reliable, step-by-step
Selling it to your own clients: the go-to-market playbook
Pricing to test
Test a 15 percent commission on each sale.
Message to test
Turn your morning harvest into a sold inventory before the truck leaves.
Where to find buyers
Local community groups and neighbourhood social media pages.
Lead magnet
A free demonstration of the morning route generation.
The first 30 days
- Week 1: Set up one farm account and invite thirty households.
- Week 2: Test the vision model on six crop types.
- Week 3: Refine pricing and routing logic.
- Week 4: Analyse waste reduction and order volume.
Paid pilot
Run a pilot with one market gardener to prove zero waste and increased revenue compared to wholesale prices.
Success metrics
Percentage of harvest sold and reduction in transport costs.
Retention and expansion
Repeat orders from households and route density growth.
Why clients would pick it
Network effects between farms and the density of local delivery routes.
Alternatives and positioning
Wholesale markets, grocery stores and manual WhatsApp coordination groups.
Main delivery costs
Compute costs for vision and routing models and the standby network of partner farms.
Safeguards
Delivery radius limits, substitution approval rules and grade rejection thresholds.