Marketing brief evidence intake

An MVP, or minimum viable product, is the smallest version that your users can actually work with. It is not a cheap version of the full solution. It is a test, built to answer the questions that decide whether the rest is worth building.

1. Pick the riskiest assumption. Here: will creative strategy agencies use it to solve "campaign briefs contain assumptions presented as facts"?
2. Build only what tests it. One team, one use case, a few core modules. People do the rest by hand for now.
3. Run a paid pilot. Agree the acceptance criteria, input limits and reviewer responsibilities before starting.
4. Measure, then decide. Track unverified brief claims; reviewer correction minutes; buyer acceptance and repeat purchase. Then expand, change course or stop, with evidence instead of opinions.

MVP scope for this solution. Costed pilot: One organization, one defined input format and one representative pilot batch using client-approved briefs and research materials. Professional judgment, physical inspections, live external actions and production certification remain outside this prototype. Start with one buyer organization and a bounded set of representative inputs. Implement the first two modules: separate evidence from assumptions; link source findings. Support the third task through an assisted review queue: draft discovery questions. Handle the remaining required functions manually until validated. Include input upload, source references, user correction, a reviewer approval step and export of client-reviewed evidence brief. Authentication, account isolation, deletion controls and basic operational logging are included. Specialized production certification, live write integrations and broader rollout are not included unless explicitly stated.

After the MVP. After paying customers repeatedly accept client-reviewed evidence brief, automate link proposed outputs to original source records; capture reviewer corrections and approval; export a versioned client-reviewed evidence brief. Add one tested read integration, reusable customer configuration and scheduled repeat delivery. Increase supported formats or teams only when evaluation cases and reviewer capacity cover the new scope. One organization, one defined input format and one representative pilot batch using client-approved briefs and research materials. Professional judgment, physical inspections, live external actions and production certification remain outside this prototype.

What the build depends on. Secure upload handling, reliable extraction, versioned completeness rules, submitter identity and staff routing. Third-party checklist changes require maintenance. Obtain representative authorized inputs, an agreed review rubric and a buyer-side owner. Specific scope: One organization, one defined input format and one representative pilot batch using client-approved briefs and research materials. Professional judgment, physical inspections, live external actions and production certification remain outside this prototype.

Pricing to test

Test USD 500-2,000 setup plus USD 150-750 monthly for one form family and a capped submission volume. Quote specialist review and unusual document formats separately. Prices are experimental. For this buyer, package the first sale around prepare a sample client-reviewed evidence brief from a small authorized set of client-approved briefs and research materials and the defined client-reviewed evidence brief. Record actual review effort before offering a recurring allowance. The commercial pilot fee is distinct from the platform development budget.

Message to test

Make campaign assumptions visible before creative work. Demonstrate the result with prepare a sample client-reviewed evidence brief from a small authorized set of client-approved briefs and research materials for creative strategy agencies. Use a concrete before-and-after example without promising unmeasured savings.

Where to find buyers

Marketing operations communities and specialist agencies

Lead magnet

Prepare a sample client-reviewed evidence brief from a small authorized set of client-approved briefs and research materials

The first 30 days

1. Week 1: interview five prospective buyers from creative strategy agencies and inspect how they handle campaign briefs contain assumptions presented as facts.
2. Week 2: prepare prepare a sample client-reviewed evidence brief from a small authorized set of client-approved briefs and research materials using authorized or synthetic material.
3. Week 3: share the demonstration through marketing operations communities and specialist agencies and seek one bounded paid pilot.
4. Week 4: measure unverified brief claims; reviewer correction minutes; buyer acceptance and repeat purchase, review delivery effort and ask for a repeat purchase. This is a validation schedule, not a promise that the full product can be built in thirty days.

Paid pilot

Agree the acceptance criteria, input limits and reviewer responsibilities before starting. Run prepare a sample client-reviewed evidence brief from a small authorized set of client-approved briefs and research materials and deliver client-reviewed evidence brief. Compare unverified brief claims; reviewer correction minutes; buyer acceptance and repeat purchase with the buyer's current process on comparable cases; include corrections, missed issues and reviewer time. Seek payment and repeat use. Stop or revise the scope if data access, accuracy or unit economics fail.

Success metrics

Unverified brief claims; reviewer correction minutes; buyer acceptance and repeat purchase

Retention and expansion

Build repeat use around client-reviewed evidence brief. Save approved configurations and review decisions with permission, revisit unresolved exceptions and show progress on unverified brief claims; reviewer correction minutes; buyer acceptance and repeat purchase. Offer a recurring volume allowance after repeat demand; expand to adjacent tasks only when the buyer asks and delivery quality remains acceptable.

Why clients would pick it

Document-type expertise, tested completeness rules and a low-friction client experience embedded in a repeat administrative process. For this concept, accumulate permissioned examples and reviewer corrections around make campaign assumptions visible before creative work. The durable asset is reliable task-specific execution and trusted customer configuration, not access to a general-purpose AI model.

Alternatives and positioning

Email collection, generic web forms, spreadsheets and existing case management systems. Position this concept around make campaign assumptions visible before creative work. Compare it against the customer's current process on the same representative task. This is proposed differentiation; no exhaustive competitor study or uniqueness claim has been established.

Main delivery costs

Document processing, storage, exception review, support, checklist maintenance and customer-specific integration work. Initial validation additionally budgets for representative sample preparation, interviews with creative strategy agencies, and buyer-side review of client-reviewed evidence brief. Track model usage, storage, reviewer minutes, exception handling and customer support per accepted deliverable.