
Multi-platform social publishing and audience insight workbench
Reduce tool sprawl while keeping one owned publishing and reporting workflow.
- For
- Marketing teams and solo operators scheduling content across several social platforms
- Solves
- Scheduled posts, audience insight and campaign tracking sit in separate subscriptions, so publishing and reporting drift apart.
- Delivers
- Reviewed publishing calendar with linked engagement evidence
- Built in
- about 4 weeks of creation time, MVP in 4 days
- Investment
- $13,500 for the MVP, $46,000 for the full product
- Run it
- Inside your business, or as part of your offer to clients
What it does
Reduce tool sprawl while keeping one owned publishing and reporting workflow.
- Schedule posts across multiple social platforms from one calendar.
- Publish approved posts automatically at set times.
- Adjust per-platform scheduling settings and time zones.
- Bulk-schedule many posts from a CSV upload.
- Track and edit scheduled content in a central dashboard.
- Shorten links and track their engagement.
- Show engagement metrics for posts on supported platforms.
- Audit followers and flag likely bots.
- Build targeted audience segments for ad campaigns.
- Summarize audience insights from permitted platform data.
- Schedule blog posts from RSS feeds with media and keyword rules.
- Schedule threaded posts for supported platforms.
- Target posts by location where the platform allows.
- Save brand voice and product notes for future posts.
- Generate short-form post drafts formatted per platform.
- Set campaign goals and show progress indicators.
- Share brand voice and content guidelines across team members.
- Compare the reviewed result with the recorded baseline and value assumptions.
- Capture corrections and named-owner approval before publishing.
- Export a versioned reviewed publishing calendar with source references and unresolved questions.
Everything these tools do, in one app
- Multi-platform scheduling Schedule posts across multiple social media platforms from one place.Found in Fedica Mobile, Stampede Social, DunSocial
- Automated post publishing Automatically publishes scheduled posts at set times.Found in Stampede Social
- Customizable scheduling options Adjust scheduling settings to control when posts go out.Found in Fedica Mobile, Stampede Social
- Bulk scheduling via CSV Upload a CSV file to schedule many posts at once.Found in Stampede Social
- Post management dashboard Track and edit scheduled content in a central dashboard.Found in Stampede Social
- Link shortening and tracking Shorten links and track their engagement.Found in Stampede Social
- In-depth post analytics View engagement metrics for posts on supported platforms.Found in Fedica Mobile
- Follower auditing Detect bots and create targeted audiences for ad campaigns.Found in Fedica Mobile
- AI-driven audience insights Use AI to gain insights about your audience.Found in Fedica Mobile
- RSS feed scheduling Automatically schedule blog posts from RSS feeds with options for media and keyword exclusion.Found in Fedica Mobile
- Thread scheduling Schedule threaded posts for platforms like Bluesky and Mastodon.Found in Fedica Mobile
- Location-based targeting Target posts based on location.Found in Fedica Mobile
- Mobile-friendly interface Manage content and track performance from mobile devices.Found in Fedica Mobile
- Voice memory Saves writing preferences and product info so future posts match your tone.Found in DunSocial
- AI post generation Generates short-form posts formatted for different platforms.Found in DunSocial
- Campaign-level goals Set and track campaign goals with progress indicators.Found in DunSocial
- Team collaboration Share brand voice and content guidelines across team members.Found in DunSocial
- Minimalist interface Provides a simple, uncluttered workspace for planning.Found in DunSocial
What goes in, what comes out
- Approved post copy
- Media assets
- Platform rules
- RSS sources
- Campaign goals
AI drafts, people review. Source-based content workspace with editorial delivery.
- Reviewed publishing calendar with linked engagement evidence
How it works
The workflow
- InStart with
Approved post copy, media assets, platform rules, RSS sources and campaign goals
- 1
Confirm the buyer's problem and scope
- 2
Collect approved post copy
- 3
Media assets
- 4
Platform rules
- 5
RSS sources and campaign goals
- 6
Then follow this sequence: 1
- OutFinish with
Reviewed publishing calendar with linked engagement evidence
AI does the heavy lifting, people stay in charge
Use AI to interpret permitted inputs, suggest structured mappings and generate candidate outputs for the stated task modules. Use deterministic code for arithmetic, schema validation, hard constraints and reproducible tests. Review source-linked explanations and uncertainty before accepting results. Supported platform APIs and permitted account access; final publishing approval and audience claims remain human. A model suggestion is never a verified fact, professional decision or authorization to act.
What your team sees
Primary screens: Content brief and sources, Editable publishing calendar, Client proof and delivery. Use a thumbnail gallery for campaigns, a large central calendar and composer canvas, and a right-hand panel for platform rules, sources and comments. Let users compare scheduled versions side by side. Display draft, changes requested and approved states. Provide a client preview link with comments anchored to the relevant post. Make the task-specific outcome reviewed publishing calendar with linked engagement evidence visible beside its evidence, review state and value baseline.
Accounts and administration
Project ownership, asset versions, client comments, approval states, usage allowances, revision limits, download history and a rights record for supplied material. Add organization access boundaries, named reviewers, usage caps, data retention controls, export logs and explicit approval for external actions.
Integrations and data access
Client-owned social accounts, approved media libraries and permitted RSS sources. Cloud asset storage, design-file import/export and publishing destinations. Start with file exchange and validate destination specifications before promising direct publishing. Start with authorized file exchange. Validate current provider access, usage rights and schema behavior before promising a connector.
How we build it
We build with our own AI software development factory, so most implementations take days to a few weeks of creation time, not months. You see working software at every step, and exact timing depends on availability.
- 1
Scoping call
Day 1Thirty minutes on your process, your data and how you want to run it: for your own team, or for your clients. You get a fixed scope and price for the MVP.
- 2
MVP
4 daysOne buyer segment, one recurring use case; first modules: schedule posts across multiple social platforms from one calendar; publish approved posts automatically at set times. Manual review in the loop. Built by our AI software factory.
- 3
Paid pilot
5 daysAccounts, roles, review states, audit trail and the first integration, hardened for two to three paying pilot customers.
- 4
Full product
9 daysSelf-serve onboarding, billing, monitoring and the wider integration set.
- 5
Run and improve
MonthlyWe host, monitor and improve it for a fixed monthly fee, or hand it over to your team. How the retainer works.
Why we start with an MVP
An MVP, or minimum viable product, is the smallest version that your users can actually work with. It is not a cheap version of the full solution. It is a test, built to answer the questions that decide whether the rest is worth building.
- Pick the riskiest assumption. Here: will marketing teams and solo operators scheduling content across several social platforms use it to solve "scheduled posts, audience insight and campaign tracking sit in separate subscriptions, so publishing and reporting drift apart"?
- Build only what tests it. One team, one use case, a few core modules. People do the rest by hand for now.
- Run a paid pilot. Agree quality and outcome thresholds before the pilot using this measure: Approved posts published on schedule and engagement reviewed per campaign hour.
- Measure, then decide. Track approved posts published on schedule and engagement reviewed per campaign hour; accepted-output rate; material error rate; reviewer correction time; actual repeat purchase. Then expand, change course or stop, with evidence instead of opinions.
MVP scope for this solution. Pilot scope: Supported platform APIs and permitted account access; final publishing approval and audience claims remain human. Implement one approved input format, a bounded representative case set and the first two task modules: schedule posts across multiple social platforms from one calendar; publish approved posts automatically at set times. Support the third module with operator review: show engagement metrics for posts on supported platforms. Include source references, corrections, basic organization access, approval states, export and value measurement. Use managed operator assistance for unresolved exceptions. The cost estimate covers this narrow prototype, not unrestricted multi-tenant scale, complex production integrations, specialist certification or physical operations.
After the MVP. Once paid pilots prove usefulness, automate repeatable reviewed steps and add one verified source integration. Expand supported inputs and case volume only after new evaluation cases pass. Build reusable customer configurations and recurring value reports around the reviewed publishing calendar with linked engagement evidence. Retain the explicit scope boundary: Supported platform APIs and permitted account access; final publishing approval and audience claims remain human.
What the build depends on. Asset upload and preview, asynchronous publishing jobs, editable version history, reviewer access and tested export formats. High-fidelity publishing requires platform API access and human approval. Obtain representative authorized cases, baseline measurements, qualified reviewers and a buyer-side decision owner. Specific limitation: Supported platform APIs and permitted account access; final publishing approval and audience claims remain human.
Investment
A planning range to start the conversation, not a quote. You pay per phase, so you can stop after the MVP.
- Phase 1
MVP
One buyer segment, one recurring use case; first modules: schedule posts across multiple social platforms from one calendar; publish approved posts automatically at set times. Manual review in the loop.
- Phase 2
Paid pilot
Accounts, roles, review states, audit trail and the first integration, hardened for two to three paying pilot customers.
- Phase 3
Full product
Self-serve onboarding, billing, monitoring and the wider integration set.
Indicative total, MVP to full product$46,000about 4 weeks of creation time · start with the MVP from $13,500
Running costs per month
A rough indication of monthly hosting and AI model costs once it is live, not tested. Real costs depend on usage, file sizes and the models chosen.
| Stage | Hosting and infrastructure | AI usage | Total per month |
|---|---|---|---|
| MVP and paid pilotabout 3 customers | $30–$60 | $70–$140 | $100–$200 |
| Full productabout 50 customers | $110–$210 | $700–$1,400 | $810–$1,610 |
Run it or resell it
For your own team
Marketing teams and solo operators scheduling content across several social platforms run it inside the business: approved post copy, media assets, platform rules, RSS sources and campaign goals in, reviewed publishing calendar with linked engagement evidence out, reviewed by your people.
As part of your offer
Agencies, consultancies and software companies can offer it to their own clients under their brand. We build and maintain it; you sell and deliver it.
Your brand, or this one
Run it under your own brand, or start from this concept style.
- primary
#272f91 - accent
#aec954 - surface
#e4e6f1 - ink
#22201e
- Headings
- DM Serif Display
- Text
- DM Sans
- Voice
- Energetic, specific, results-minded
Selling it to your own clients: the go-to-market playbook
Pricing to test
Test a USD 300-1,500 fixed pilot for one defined campaign package. Offer a monthly publishing allowance after repeat demand. Quote complex multi-brand or paid-media work separately. These are test prices, not market benchmarks. Package the initial sale as one bounded reviewed publishing calendar with linked engagement evidence. Recurring fees must specify volume, review depth and integration support. For exchanges, test a disclosed coordination or successful-service fee rather than holding customer funds. Reprice only after measuring real delivery labor; platform-build cost is separate from a commercial pilot fee.
Message to test
Reduce tool sprawl while keeping one owned publishing and reporting workflow. Demonstrate a concrete reviewed publishing calendar with linked engagement evidence using the buyer's approved example and show the baseline, corrections and actual delivery effort.
Where to find buyers
Marketing teams and solo operators scheduling content across several social platforms professional communities; specialist consultants serving this buyer; permissioned partner introductions; practical demonstrations at relevant trade or practitioner events.
Lead magnet
A reviewed sample publishing calendar with linked engagement evidence from a small authorized input set, with a transparent calculation of approved posts published on schedule and engagement reviewed per campaign hour and no promised savings.
The first 30 days
- Week 1: interview five marketing teams and solo operators scheduling content across several social platforms and inspect a recent example of scheduled posts, audience insight and campaign tracking sitting in separate subscriptions.
- Week 2: prepare a consented or synthetic demonstration of the three task modules.
- Week 3: seek one bounded paid pilot with agreed baseline and acceptance criteria.
- Week 4: measure approved posts published on schedule and engagement reviewed per campaign hour, reviewer effort and repeat-purchase interest. This is a demand-validation plan, not a thirty-day full-product delivery promise.
Paid pilot
Agree quality and outcome thresholds before the pilot using this measure: Approved posts published on schedule and engagement reviewed per campaign hour. Continue only if the buyer accepts the actual output, the intended job outcome improves without unacceptable errors, and measured delivery cost fits willingness to pay. Revise or stop if access is unavailable, qualified review cannot be provided, or apparent savings disappear after corrections and support. Use held-out cases when comparing model quality; use a properly reviewed comparison design before making causal claims. Record missing cases and negative results alongside successful outputs.
Success metrics
Approved posts published on schedule and engagement reviewed per campaign hour; accepted-output rate; material error rate; reviewer correction time; actual repeat purchase.
Retention and expansion
Repeat the workflow when the buyer again needs a reviewed publishing calendar with linked engagement evidence. Retain permissioned settings and reviewed examples, report realized value honestly, and sell increased volume or adjacent approved workflows only after contribution margin and quality remain acceptable.
Why clients would pick it
A reusable library of approved brand voices, platform rules and review examples, together with reliable delivery for a narrow marketing niche. Build a permissioned library of representative task cases, reviewer corrections and verified operating constraints for marketing teams and solo operators scheduling content across several social platforms. Repeatable delivery and useful integrations matter more than access to a base model.
Alternatives and positioning
Fedica Mobile, Stampede Social and DunSocial, plus manual posting and generic schedulers. Compare this product with the buyer's present method on approved posts published on schedule and engagement reviewed per campaign hour. Offer a bounded paid workflow instead of claiming broad autonomous expertise. Market uniqueness and competitor coverage are not verified.
Main delivery costs
Platform API calls, media processing, storage, reviewer hours, client revision rounds and licensed source assets. Additional initial validation requires representative authorized sample preparation, buyer interviews, buyer-side evaluation and bounded validation of the reviewed publishing calendar with linked engagement evidence. Track cost per accepted output, including correction work, unsuccessful cases and support.
Safeguards
Preserve brand voice, source attribution, quotation accuracy and usage permissions. Account owners approve substantive changes and publishing scope. Supported platform APIs and permitted account access; final publishing approval and audience claims remain human. Keep all consequential actions under authorized human control and do not fabricate missing inputs, permissions, professional judgments or market evidence.