PR campaign reporting
Transparent measurement definitions and traceable coverage evidence.
- For
- Boutique PR agencies producing client reports
- Solves
- Reporting takes time and overstates what coverage proves.
- Delivers
- Reviewed PR campaign report
- Built in
- about 3 weeks of creation time, MVP in 3 days
- Investment
- $6,500 for the MVP, $23,500 for the full product
- Run it
- Inside your business, or as part of your offer to clients
What it does
For boutique PR agencies producing client reports, turn verified coverage records and agreed campaign measures into reviewed PR campaign report.
- Deduplicate coverage.
- Classify publication types.
- Reconcile agreed metrics.
- Distinguish reach estimates.
- Draft commentary.
- Export branded reports.
What goes in, what comes out
- Verified coverage records
- Agreed campaign measures
AI drafts, people review. Evidence-backed analysis and reporting workspace.
- Reviewed PR campaign report
How it works
The workflow
- InStart with
Verified coverage records and agreed campaign measures
- 1
Agree definitions
- 2
Import authorized data
- 3
Validate coverage and identifiers
- 4
Compute transparent measures
- 5
Group relevant evidence
- 6
Review findings
- 7
Assign investigations or improvements
- 8
Repeat on a comparable period
- OutFinish with
Reviewed PR campaign report
AI does the heavy lifting, people stay in charge
Classify text, summarize evidence and propose explanations to investigate. Compute financial or operational measures with deterministic code. Separate observed patterns from causal claims and preserve examples that contradict the summary.
What your team sees
Key screens: Campaign overview, coverage evidence, client narrative. Open with a compact overview and filters for the relevant period or segment. Let users drill from each theme or metric into underlying records. Keep source definitions and missing-data notes near the result. Use an action panel to assign investigations and record what was learned. In this product, the first view is campaign overview, followed by coverage evidence and client narrative.
Accounts and administration
Dataset permissions, field mappings, metric definitions, source drill-down, saved filters, reviewer annotations, recurring reports and action ownership.
Integrations and data access
Approved company facts, permitted media sources and publication workflows. Read-only business data exports, reporting databases and task trackers. Reconcile source totals before scheduling recurring data refreshes. These are candidate integration categories, not verified supported connectors.
How we build it
We build with our own AI software development factory, so most implementations take days to a few weeks of creation time, not months. You see working software at every step, and exact timing depends on availability.
- 1
Scoping call
Day 1Thirty minutes on your process, your data and how you want to run it: for your own team, or for your clients. You get a fixed scope and price for the MVP.
- 2
MVP
3 daysOne buyer segment, one recurring use case; first modules: deduplicate coverage; classify publication types. Manual review in the loop. Built by our AI software factory.
- 3
Paid pilot
4 daysAccounts, roles, review states, audit trail and the first integration, hardened for two to three paying pilot customers.
- 4
Full product
7 daysRemaining modules: distinguish reach estimates; draft commentary; export branded reports. Self-serve onboarding, billing, monitoring and the wider integration set.
- 5
Run and improve
MonthlyWe host, monitor and improve it for a fixed monthly fee, or hand it over to your team. How the retainer works.
Why we start with an MVP
An MVP, or minimum viable product, is the smallest version that your users can actually work with. It is not a cheap version of the full solution. It is a test, built to answer the questions that decide whether the rest is worth building.
- Pick the riskiest assumption. Here: will boutique PR agencies producing client reports use it to solve "reporting takes time and overstates what coverage proves"?
- Build only what tests it. One team, one use case, a few core modules. People do the rest by hand for now.
- Run a paid pilot. Analyze one historical period and review findings with the responsible domain owner.
- Measure, then decide. Track reconciled measures and reporting hours. Then expand, change course or stop, with evidence instead of opinions.
MVP scope for this solution. Begin with boutique PR agencies producing client reports and one recurring use case. Build the first two modules: deduplicate coverage; classify publication types. Provide operator assistance for the third module: reconcile agreed metrics. Deliver reviewed PR campaign report through a manual review queue. Perform other necessary full-scope functions manually during the pilot. Include all applicable access, accuracy and professional-review controls from the start.
After the MVP. After paid pilots establish value, automate the remaining modules: distinguish reach estimates; draft commentary; export branded reports. Add one validated source integration, reusable customer configuration and recurring delivery. Expand to additional teams, document formats or languages only after testing the new scope.
What the build depends on. Stable identifiers, consistent metric definitions, deterministic calculations, source lineage and representative review samples. Poor coverage must remain visible.
Investment
A planning range to start the conversation, not a quote. You pay per phase, so you can stop after the MVP.
- Phase 1
MVP
One buyer segment, one recurring use case; first modules: deduplicate coverage; classify publication types. Manual review in the loop.
- Phase 2
Paid pilot
Accounts, roles, review states, audit trail and the first integration, hardened for two to three paying pilot customers.
- Phase 3
Full product
Remaining modules: distinguish reach estimates; draft commentary; export branded reports. Self-serve onboarding, billing, monitoring and the wider integration set.
Indicative total, MVP to full product$23,500about 3 weeks of creation time · start with the MVP from $6,500
Running costs per month
A rough indication of monthly hosting and AI model costs once it is live, not tested. Real costs depend on usage, file sizes and the models chosen.
| Stage | Hosting and infrastructure | AI usage | Total per month |
|---|---|---|---|
| MVP and paid pilotabout 3 customers | $30–$60 | $80–$160 | $110–$220 |
| Full productabout 50 customers | $110–$210 | $880–$1,750 | $990–$1,960 |
Run it or resell it
For your own team
Boutique PR agencies producing client reports run it inside the business: verified coverage records and agreed campaign measures in, reviewed PR campaign report out, reviewed by your people.
As part of your offer
Agencies, consultancies and software companies can offer it to their own clients under their brand. We build and maintain it; you sell and deliver it.
Your brand, or this one
Run it under your own brand, or start from this concept style.
- primary
#512791 - accent
#93c954 - surface
#e9e4f1 - ink
#22201e
- Headings
- Sora
- Text
- Work Sans
- Voice
- Articulate, timely, composed
Selling it to your own clients: the go-to-market playbook
Pricing to test
Test USD 500-2,000 for an initial analysis of one bounded dataset. Offer USD 250-1,000 monthly for repeat reporting at agreed volume. Data cleanup and specialist analysis are separately priced. These are test ranges.
Message to test
PR campaign reporting for boutique PR agencies producing client reports. Transparent measurement definitions and traceable coverage evidence. Demonstrate the claim through a clean campaign report from sample coverage.
Where to find buyers
PR agency owner networks
Lead magnet
A clean campaign report from sample coverage
The first 30 days
- Week 1: interview five prospective buyers in this segment: boutique PR agencies producing client reports. Ask to see a recent example of the problem and their current process.
- Week 2: prepare this demonstration using authorized or synthetic material: a clean campaign report from sample coverage.
- Week 3: present it through PR agency owner networks and seek one narrowly scoped paid pilot.
- Week 4: review reconciled measures, reporting hours, total delivery effort and a concrete renewal decision before increasing scope.
Paid pilot
Analyze one historical period and review findings with the responsible domain owner. Reconcile headline measures, inspect counterexamples and ask the buyer to choose a concrete follow-up action. For this solution, use verified coverage records and agreed campaign measures and evaluate reviewed PR campaign report. Agree success thresholds with the buyer before starting; collect a baseline for reconciled measures, reporting hours. A positive signal is payment and repeat use with acceptable quality and delivery cost, not a favorable demo reaction alone.
Success metrics
Reconciled measures, reporting hours
Retention and expansion
Repeat the same definitions each reporting period and track whether findings lead to useful action. Expand data sources without breaking historical comparability.
Why clients would pick it
Domain-specific definitions, trusted source mappings and a history connecting findings to actions and observed results. For this solution, build around transparent measurement definitions and traceable coverage evidence. This advantage requires execution and accumulated customer trust; the base model alone is not a defensible asset.
Alternatives and positioning
Analysts, business intelligence dashboards, spreadsheets and general text summarization tools. Differentiate on this specific proposed advantage: transparent measurement definitions and traceable coverage evidence. Test it against the buyer's current method on the same task. Competitor coverage and uniqueness have not been established.
Main delivery costs
Data preparation, reconciliation, classification, expert interpretation, customer-specific definitions and recurring reporting support.
Safeguards
Verify public facts and quotations. Keep publication authority explicit and preserve the original context behind media and reputation findings. Validate source access and reviewer availability during the pilot. Maintain customer-level access, data deletion controls and a record of final approvals.