
Source-linked website assistant and action console
Turn website visits into booked or purchased outcomes with an assistant the team owns.
- For
- Small sales and support teams that run a website and want visitors to book or buy without adding staff
- Solves
- Website visitors ask questions and leave without booking or buying because no one answers in time and the site cannot act on their behalf.
- Delivers
- Source-linked answers and completed visitor actions
- Built in
- about 5 weeks of creation time, MVP in 6 days
- Investment
- $13,000 for the MVP, $44,000 for the full product
- Run it
- Inside your business, or as part of your offer to clients
What it does
Turn website visits into booked or purchased outcomes with an assistant the team owns.
- Embed the assistant with one script line.
- Hold natural-language conversations with visitors.
- Train answers on site content, docs, FAQs and past conversations.
- Read page context and conversation history.
- Apply custom prompts and instructions.
- Qualify visitor intent, fit and engagement.
- Book meetings during the conversation.
- Execute page actions such as typing, clicking, form filling and checkout.
- Sync conversations to CRM, calendar and payment tools.
- Deploy beyond the website to other channels.
- Serve visitors in multiple languages.
- Track engagement and performance in a dashboard.
- Run on existing or legacy website code.
- Guide visitors through tours and multi-step tasks.
- Generate FAQ content from site data and queries.
- Generate articles, posts and social updates.
- Compare the reviewed result with the recorded baseline and value assumptions.
- Capture corrections and named-owner approval before consequential use.
- Export a versioned source-linked answers and completed visitor actions record with source references and unresolved questions.
Everything these tools do, in one app
- One-line embed Add the assistant to a website with a single line of code or script tag.Found in Foyer, Rover by rtrvr.ai, WebAssistants.ai
- Conversational visitor engagement Starts and holds natural-language conversations with website visitors.Found in Foyer, zookish, Rover by rtrvr.ai and 3 more
- Knowledge base training Builds or is trained on your site content, docs, FAQs, and past conversations so answers fit your business.Found in Foyer, Clara AI SDR, Lumro and 1 more
- Context awareness Reads page content and keeps track of the conversation so responses stay relevant.Found in Foyer, zookish, WebAssistants.ai
- Custom prompts and instructions Lets you give the assistant specific tasks, prompts, or instructions to tailor its behavior.Found in Foyer, WebAssistants.ai
- Lead qualification Asks questions and judges visitor intent, fit, and engagement to qualify leads.Found in Clara AI SDR, Lumro
- Meeting booking Books appointments or meetings automatically during the conversation.Found in Clara AI SDR, Lumro
- Action execution Performs real actions in the page such as typing, clicking, filling forms, and completing checkout.Found in Rover by rtrvr.ai, Lumro
- CRM and tool integrations Connects conversations to systems like CRMs, calendars, and payment tools to update records and trigger workflows.Found in Clara AI SDR, Lumro
- Multi-channel deployment Places the assistant where customers already engage, beyond just the website embed.Found in Rover by rtrvr.ai, Lumro
- Multi-language support Serves visitors in multiple languages.Found in Clara AI SDR, FAQWidget
- Analytics dashboard Tracks performance and engagement metrics for the assistant or content.Found in Neexa AI, FAQWidget
- Legacy compatibility Works with existing or legacy website code and infrastructure.Found in WebAssistants.ai
- Guided workflows Runs conversational tours and multi-step task automation to reduce visitor friction.Found in Rover by rtrvr.ai
- Automated FAQ generation Creates FAQ content automatically from website data and user queries.Found in FAQWidget
- Content generation Generates written content such as articles, blog posts, and social media updates.Found in Neexa AI
What goes in, what comes out
- Site content
- Documents
- FAQs
- Past conversations
- Page context
- Visitor messages
AI drafts, people review. Source-linked assistant and administrator console.
- Source-linked answers
- Completed visitor actions
How it works
The workflow
- InStart with
Site content, documents, FAQs, past conversations, page context and visitor messages
- 1
Confirm the buyer's problem and scope
- 2
Collect site content
- 3
Documents
- 4
FAQs and past conversations
- 5
Then follow this sequence: 1
- OutFinish with
Source-linked answers and completed visitor actions
AI does the heavy lifting, people stay in charge
Use AI to interpret permitted inputs, suggest structured mappings and generate candidate outputs for the three stated task modules. Use deterministic code for arithmetic, schema validation, hard constraints and reproducible tests. Review source-linked explanations and uncertainty before accepting results. One website and one booking or checkout flow; final pricing, commitments and refunds remain human. A model suggestion is never a verified fact, professional decision or authorization to act.
What your team sees
Primary screens: Assistant setup and knowledge, Live conversation console, Analytics and handoff. Use a thumbnail gallery for assistants and sites, a large central conversation canvas, and a right-hand panel for sources, actions and visitor context. Let users compare assistant versions side by side. Display draft, live and paused states. Provide a client preview link with comments anchored to the relevant answer or action. Make the task-specific outcome source-linked answers and completed visitor actions visible beside its evidence, review state and value baseline.
Accounts and administration
Project ownership, assistant versions, conversation logs, approval states, usage allowances, action limits, download history and a rights record for supplied material. Add organization access boundaries, named reviewers, usage caps, data retention controls, export logs and explicit approval for external actions.
Integrations and data access
Customer-owned site content, documents and permitted conversation logs. Cloud storage, CRM, calendar, payment and messaging destinations. Start with file exchange and validate destination specifications before promising direct publishing. Start with authorized file exchange. Validate current provider access, usage rights and schema behavior before promising a connector.
How we build it
We build with our own AI software development factory, so most implementations take days to a few weeks of creation time, not months. You see working software at every step, and exact timing depends on availability.
- 1
Scoping call
Day 1Thirty minutes on your process, your data and how you want to run it: for your own team, or for your clients. You get a fixed scope and price for the MVP.
- 2
MVP
6 daysOne buyer segment, one recurring use case; first modules: embed the assistant with one script line; hold natural-language conversations with visitors. Manual review in the loop. Built by our AI software factory.
- 3
Paid pilot
7 daysAccounts, roles, review states, audit trail and the first integration, hardened for two to three paying pilot customers.
- 4
Full product
2 weeksSelf-serve onboarding, billing, monitoring and the wider integration set.
- 5
Run and improve
MonthlyWe host, monitor and improve it for a fixed monthly fee, or hand it over to your team. How the retainer works.
Why we start with an MVP
An MVP, or minimum viable product, is the smallest version that your users can actually work with. It is not a cheap version of the full solution. It is a test, built to answer the questions that decide whether the rest is worth building.
- Pick the riskiest assumption. Here: will small sales and support teams that run a website and want visitors to book or buy without adding staff use it to solve "website visitors ask questions and leave without booking or buying because no one answers in time and the site cannot act on their behalf"?
- Build only what tests it. One team, one use case, a few core modules. People do the rest by hand for now.
- Run a paid pilot. Agree quality and outcome thresholds before the pilot using this measure: Qualified conversations per week and completed bookings or purchases per conversation.
- Measure, then decide. Track qualified conversations per week and completed bookings or purchases per conversation; accepted-output rate; material error rate; reviewer correction time; actual repeat purchase. Then expand, change course or stop, with evidence instead of opinions.
MVP scope for this solution. Pilot scope: One website and one booking or checkout flow; final pricing, commitments and refunds remain human. Implement one approved input format, a bounded representative case set and the first two task modules: embed the assistant with one script line; hold natural-language conversations with visitors. Support the third module with operator review: train answers on site content, docs, FAQs and past conversations. Include source references, corrections, basic organization access, approval states, export and value measurement. Use managed operator assistance for unresolved exceptions. The cost estimate covers this narrow prototype, not unrestricted multi-tenant scale, complex production integrations, specialist certification or physical operations.
After the MVP. Once paid pilots prove usefulness, automate repeatable reviewed steps and add one verified source integration. Expand supported inputs and case volume only after new evaluation cases pass. Build reusable customer configurations and recurring value reports around source-linked answers and completed visitor actions. Retain the explicit scope boundary: One website and one booking or checkout flow; final pricing, commitments and refunds remain human.
What the build depends on. Site embed and preview, asynchronous conversation jobs, editable version history, reviewer access and tested export formats. High-fidelity production requires specialist sales QA. Obtain representative authorized cases, baseline measurements, qualified reviewers and a buyer-side decision owner. Specific limitation: One website and one booking or checkout flow; final pricing, commitments and refunds remain human.
Investment
A planning range to start the conversation, not a quote. You pay per phase, so you can stop after the MVP.
- Phase 1
MVP
One buyer segment, one recurring use case; first modules: embed the assistant with one script line; hold natural-language conversations with visitors. Manual review in the loop.
- Phase 2
Paid pilot
Accounts, roles, review states, audit trail and the first integration, hardened for two to three paying pilot customers.
- Phase 3
Full product
Self-serve onboarding, billing, monitoring and the wider integration set.
Indicative total, MVP to full product$44,000about 5 weeks of creation time · start with the MVP from $13,000
Running costs per month
A rough indication of monthly hosting and AI model costs once it is live, not tested. Real costs depend on usage, file sizes and the models chosen.
| Stage | Hosting and infrastructure | AI usage | Total per month |
|---|---|---|---|
| MVP and paid pilotabout 3 customers | $30–$60 | $60–$120 | $90–$180 |
| Full productabout 50 customers | $110–$210 | $530–$1,050 | $640–$1,260 |
Run it or resell it
For your own team
Small sales and support teams that run a website and want visitors to book or buy without adding staff run it inside the business: site content, documents, FAQs, past conversations, page context and visitor messages in, source-linked answers and completed visitor actions out, reviewed by your people.
As part of your offer
Agencies, consultancies and software companies can offer it to their own clients under their brand. We build and maintain it; you sell and deliver it.
Your brand, or this one
Run it under your own brand, or start from this concept style.
- primary
#912756 - accent
#54c98d - surface
#f1e4ea - ink
#22201e
- Headings
- DM Serif Display
- Text
- DM Sans
- Voice
- Direct, upbeat, outcome-focused
Selling it to your own clients: the go-to-market playbook
Pricing to test
Test a USD 300-1,500 fixed pilot for one defined assistant package. Offer a monthly production allowance after repeat demand. Quote complex multi-channel or specialist integrations separately. These are test prices, not market benchmarks. Package the initial sale as one bounded source-linked answers and completed visitor actions record. Recurring fees must specify volume, review depth and integration support. For exchanges, test a disclosed coordination or successful-service fee rather than holding customer funds. Reprice only after measuring real delivery labor; platform-build cost is separate from a commercial pilot fee.
Message to test
Turn website visits into booked or purchased outcomes with an assistant the team owns. Demonstrate a concrete source-linked answers and completed visitor actions record using the buyer's approved example and show the baseline, corrections and actual delivery effort.
Where to find buyers
Small sales and support teams that run a website and want visitors to book or buy without adding staff professional communities; specialist consultants serving this buyer; permissioned partner introductions; practical demonstrations at relevant trade or practitioner events.
Lead magnet
A reviewed sample source-linked answers and completed visitor actions record from a small authorized input set, with a transparent calculation of qualified conversations per week and completed bookings or purchases per conversation and no promised savings.
The first 30 days
- Week 1: interview five small sales and support teams that run a website and want visitors to book or buy without adding staff and inspect a recent example of website visitors ask questions and leave without booking or buying because no one answers in time and the site cannot act on their behalf.
- Week 2: prepare a consented or synthetic demonstration of the three task modules.
- Week 3: seek one bounded paid pilot with agreed baseline and acceptance criteria.
- Week 4: measure qualified conversations per week and completed bookings or purchases per conversation, reviewer effort and repeat-purchase interest. This is a demand-validation plan, not a thirty-day full-product delivery promise.
Paid pilot
Agree quality and outcome thresholds before the pilot using this measure: Qualified conversations per week and completed bookings or purchases per conversation. Continue only if the buyer accepts the actual output, the intended job outcome improves without unacceptable errors, and measured delivery cost fits willingness to pay. Revise or stop if access is unavailable, qualified review cannot be provided, or apparent savings disappear after corrections and support. Use held-out cases when comparing model quality; use a properly reviewed comparison design before making causal claims. Record missing cases and negative results alongside successful outputs.
Success metrics
Qualified conversations per week and completed bookings or purchases per conversation; accepted-output rate; material error rate; reviewer correction time; actual repeat purchase.
Retention and expansion
Repeat the workflow when the buyer again needs source-linked answers and completed visitor actions. Retain permissioned settings and reviewed examples, report realized value honestly, and sell increased volume or adjacent approved workflows only after contribution margin and quality remain acceptable.
Why clients would pick it
A reusable library of approved answers, action flows and review examples, together with reliable delivery for a narrow sales niche. Build a permissioned library of representative task cases, reviewer corrections and verified operating constraints for small sales and support teams that run a website and want visitors to book or buy without adding staff. Repeatable delivery and useful integrations matter more than access to a base model.
Alternatives and positioning
Foyer, zookish, Rover by rtrvr.ai, Clara AI SDR, Lumro, WebAssistants.ai, Neexa AI and FAQWidget. Compare this product with the buyer's present method on qualified conversations per week and completed bookings or purchases per conversation. Offer a bounded paid workflow instead of claiming broad autonomous expertise. Market uniqueness and competitor coverage are not verified.
Main delivery costs
Model calls, conversation processing, storage, reviewer hours, client revision rounds and licensed source assets. Additional initial validation requires representative authorized sample preparation, buyer interviews, buyer-side evaluation and bounded validation of source-linked answers and completed visitor actions. Track cost per accepted output, including correction work, unsuccessful cases and support.
Safeguards
Preserve brand voice, source attribution, answer accuracy and usage permissions. Buyers approve substantive changes and publication scope. One website and one booking or checkout flow; final pricing, commitments and refunds remain human. Keep all consequential actions under authorized human control and do not fabricate missing inputs, permissions, professional judgments or market evidence.