Social Presence Assistant

For

Owners of small e-commerce stores and local service businesses

Solves

Silent social accounts and missed customers because there is no time or budget for a dedicated social media manager.

Delivers

Approved monthly content calendar with scheduled posts and drafted replies

Built in

10 days of creation time, MVP in 2 days

Investment

$5,000 for the MVP, $15,500 for the full product

Run it

Inside your business, or as part of your offer to clients

For owners of small e-commerce stores and local service businesses, turn a website, logo, tone notes and past posts into an approved monthly content calendar with scheduled posts and drafted replies.

1. Ingest brand website and past posts.
2. Generate a monthly content calendar with captions and images.
3. Schedule posts after approval.
4. Monitor comments and draft replies.
5. Flag uncertain questions for human review.
6. Track post performance and adjust future topics.

What goes in, what comes out

The workflow

1. In
   Start with

   Website, logo, tone notes and past posts

2. 1

   Connect social accounts

3. 2

   Share brand details

4. 3

   Review generated calendar

5. 4

   Approve or edit posts

6. 5

   Schedule publishing

7. 6

   Monitor engagement

8. 7

   Review flagged replies

9. Out
   Finish with

   Approved monthly content calendar with scheduled posts and drafted replies

AI does the heavy lifting, people stay in charge

Use language models to generate posts and replies in the brand voice, and image models to create visuals. Track engagement data to learn which topics perform. A human approves all posts before publishing and checks flagged replies before they are sent.

What your team sees

Key screens: Brand profile, content calendar, approval queue. Use a dashboard showing the monthly calendar with draft posts, images and captions. Let users open each post for editing and approve or request changes. Show a reply inbox with drafted responses and a flag for human review. Display publishing status and engagement metrics. In this product, the first view is brand profile, followed by content calendar and approval queue.

Accounts and administration

Brand accounts, user roles, post versions, approval states, publishing logs, reply drafts, engagement history and an audit trail of all generated and published content.

Integrations and data access

Instagram first, then Facebook and LinkedIn; connect via official APIs and webhooks for comments and engagement data.

We build with our own AI software development factory, so most implementations take days to a few weeks of creation time, not months. You see working software at every step, and exact timing depends on availability.

1. 1

   Scoping call

   Day 1

   Thirty minutes on your process, your data and how you want to run it: for your own team, or for your clients. You get a fixed scope and price for the MVP.

2. 2

   MVP

   2 days

   One buyer segment, one recurring use case; first modules: content generation and approval dashboard. Manual review in the loop. Built by our AI software factory.

3. 3

   Paid pilot

   3 days

   Accounts, roles, review states, audit trail and the first integration, hardened for two to three paying pilot customers.

4. 4

   Full product

   5 days

   Self-serve onboarding, billing, monitoring and the wider integration set.

5. 5

   Run and improve

   Monthly

   We host, monitor and improve it for a fixed monthly fee, or hand it over to your team. How the retainer works.

Why we start with an MVP

An MVP, or minimum viable product, is the smallest version that your users can actually work with. It is not a cheap version of the full solution. It is a test, built to answer the questions that decide whether the rest is worth building.

1. Pick the riskiest assumption. Here: will owners of small e-commerce stores and local service businesses use it to solve "silent social accounts and missed customers because there is no time or budget for a dedicated social media manager"?
2. Build only what tests it. One team, one use case, a few core modules. People do the rest by hand for now.
3. Run a paid pilot. Run a paid pilot with three small businesses for one month.
4. Measure, then decide. Track number of posts published per month and engagement rate (likes, comments and clicks) per post. Then expand, change course or stop, with evidence instead of opinions.

MVP scope for this solution. One buyer, one social platform, first two modules: content generation and approval dashboard. Manual review of all posts and replies before publishing.

After the MVP. Automate publishing and comment replies after pilot approval, then add performance-based topic suggestions and multi-platform support.

What the build depends on. Access to social platform APIs, a language model for text generation, an image model for visuals, and a database for brand profiles and content history.

A planning range to start the conversation, not a quote. You pay per phase, so you can stop after the MVP.

Running costs per month

A rough indication of monthly hosting and AI model costs once it is live, not tested. Real costs depend on usage, file sizes and the models chosen.

Your brand, or this one

Run it under your own brand, or start from this concept style.

Selling it to your own clients: the go-to-market playbook

Pricing to test

Test a flat monthly fee: $99 per brand account for one platform and 12 posts per month, $299 for auto-publishing and comment replies.

Message to test

Keep your social media calm and consistent without hiring a person.

Where to find buyers

Small business forums, e-commerce communities, local business groups, and social media marketing webinars.

Lead magnet

A free one-week sample content calendar for your brand, generated from your website and past posts.

The first 30 days

1. Week 1: Build brand profile ingestion and content generation for one platform.
2. Week 2: Create approval dashboard and draft calendar view.
3. Week 3: Add scheduling and comment monitoring with manual reply drafts.
4. Week 4: Test with three pilot brands and refine voice accuracy.

Paid pilot

Run a paid pilot with three small businesses for one month. Baseline: current posting frequency and engagement. Decision: renew if posting frequency increases by at least 50% and engagement improves without extra staff time.

Success metrics

Number of posts published per month and engagement rate (likes, comments, clicks) per post.

Retention and expansion

Monthly subscription continues as long as the calendar and replies are used; value grows as the system learns the brand's best-performing topics.

Why clients would pick it

The more posts and engagement data it ingests, the better it models each brand's voice and audience, making the output harder to replicate with a generic tool.

Alternatives and positioning

Hiring a part-time social media manager or using generic scheduling tools; this differs by generating on-brand content and replies automatically, with human approval only where needed.

Main delivery costs

Cloud compute for AI model calls, image generation, storage for brand data and content, and human review time for flagged items.

Limit publishing to approved posts only, require human approval for any reply flagged as uncertain, restrict access to brand accounts, and never post or reply without explicit user consent. It must not impersonate the brand in a way that misleads customers.